Crypto.com has paid more than $6 million for 30 seconds of publicity in a Super Bowl match set for February 2022.
The firm’s Chief Marketing Officer, Steven Kalifowitz, says that the Super Bowl ad investment reinforces the company’s vision to focus on brand awareness.
Kalifowitz adds that cryptocurrency should be open to the whole public, and such a sporting event does just that.
The popular sporting action had a rating of 96.4 million viewers in 2021, which despite being the lowest in the last 14 years, meant that a third of the country watched.
The cryptocurrency exchange firm also paid $700 million for the naming right to the Staples Center Stadium in November to rival FTX, which purchased a similar privilege to the Miami Heats’ Stadium.
Crypto.com has also sponsored the Coppa Italia, Conmebol, Formula 1, UFC, and Paris Saint Germain, as sport sponsorship deals gain popularity among cryptocurrency firms.
The marketing strategy has gained returns, with Crypto.com’s native token CRO surging 1600% from the beginning of the year to an all-time high in November.