Cryptocurrency exchange Crypto.com has partnered with Formula 1 as the official title sponsor of the rebranded ‘Formula 1 Crypto.com Miami Grand Prix.’
The F1 Miami Grand Prix promoter, South Florida Motorsports, has officially unveiled Crypto.com as the new title partner of the event.
The Singapore-based exchange has been granted the right to add its logo to the Miami International Autodrome facility. It would also get the right to brand the event logo, which would appear on the winner’s podium.
A special place in the middle of the Hard Rock Stadium featuring various activities would be named Crypto.com Fan Zone.
The sponsorship deal is expected to last for nine years, beginning this year. FTX exchange and eToro are also eying an advertising spot in the event.
The news precedes the anticipated Super Bowl LVI, where Crypto.com also bought an advertising spot during the tournament. The viewership is estimated at 96.4 million.