Cryptocurrency exchange Coinbase has restored its services after being forced to limit traffic to its website resulting from a viral Super Bowl ad on Sunday.
The firm’s Chief Product Officer, Surojit Chatterjee, notes that Coinbase registered a record number of visitors to its site and had to throttle traffic for a while.
Users took to Twitter to complain that they could not access the site after the commercial was aired. Others directed an aspersion against the company for not handling the situation well.
Coinbase released a one-minute ad during Super Bowl LVI featuring a QR code that took users to a page on its site offering $15 free BTC for new subscribers.
The ad, which was lauded by some like Mark Cuban for its simplicity, is estimated to have cost the exchange about $14 million.
Crypto.com and FTX are other crypto exchanges that featured their commercials during the tournament, which took place at LA’s SoFi Stadium.
@coinbase just saw more traffic than we’ve ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at https://t.co/ZUJqRlnZPH. Humbled to have been witness to this. #WAGMI— Surojit (@surojit) February 14, 2022