Brazilian fintech firm Méliuz is preparing to adopt Bitcoin as a central asset in its corporate treasury. The proposal will be submitted for shareholder approval during a general meeting scheduled for May 6.
The company said that while its core business model, which is focused on cashback and digital financial services, remains intact, it views Bitcoin as a long-term store of value. Méliuz added that future acquisition of the cryptocurrency would be funded primarily through operational cash flow.
“If approved, Bitcoin will become the company’s primary strategic treasury asset,” the firm stated. It also suggested potential for generating Bitcoin returns for shareholders through operating revenue and possible financial transactions or strategic ventures.
Shareholders who owned stock prior to April 14 and oppose the new direction will have the option to request reimbursement, in accordance with corporate regulations.
Following the announcement, Méliuz shares rose over 14% on the B3 Brazilian Stock Exchange, climbing from 3.28 to 3.76 reais ($0.56 to $0.64), according to Google Finance. The stock has gained more than 27% over the past five trading days.
The company made its initial Bitcoin purchase in March, acquiring 45 BTC for roughly $4.1 million after its board authorized allocating up to 10% of its available cash to the asset.
Méliuz joins a growing list of publicly traded companies increasing exposure to Bitcoin. According to Bitwise, firms added over 95,000 BTC to their balance sheets in the first quarter of 2025 — bringing total corporate holdings to approximately 688,000 BTC, a 16.1% increase from the prior quarter.
Méliuz was one of 12 new entrants in Q1, alongside companies such as video platform Rumble. Meanwhile, Michael Saylor’s Strategy continued its accumulation, acquiring 3,459 BTC on April 14 for $285.5 million.
Brazil’s sizable market, boasting a population of nearly 214 million people, has become an attractive destination for cryptocurrency companies. Also expanding operations in the country is Coinbase. Earlier in 2024, the US major exchanges inked partnerships with local payment providers to offer crypto purchases and enable the deposit and withdrawal of funds in the local currency.
