Hugo Boss, the German premium-fashion firm, has successfully raised €175 million ($185.3 million) to further drive investments as part of its growth strategy ‘CLAIM 5’. This strategy aims to accelerate growth across all brands, touchpoints, and geographies.
The funds were raised through a schuldschein loan, a financial instrument similar to a bond that does not require registration at a stock exchange. The initial target volume of €100 million was surpassed due to high demand.
The loan has been divided into four tranches with maturities ranging from 3 to 5 years. Each tranche was offered with both fixed and variable interest rates, providing flexibility for investors.
Over 70 institutional investors participated in the financing, with strong demand coming from Europe and Asia. This prominent response reflects the confidence in Hugo Boss and its growth potential.
The transaction was arranged by DZ Bank AG and Landesbank Baden-Wuerttemberg, demonstrating the expertise and support of these financial institutions.
As part of its ambitious growth strategy, Hugo Boss continues to position itself as a leading player in the fashion industry. This latest financing will enable the company to capitalize on new opportunities, expand its presence globally, and further solidify its position as a premium fashion brand.